digital signage

 

Take advantage of digital signage by focusing on the content.

The technology of LCD monitors is a very cool thing. Remember when we all had huge televisions and monitors that must have weighed 100lbs? Well, times have changed and we have some great tools that save time, space, energy and allow us to reach consumers in ways that were once the backdrops of scifi movies.

But with all the advances in technology and the tools we have at our disposal to manage them all it still boils down to how we use it. Digital signage has great possibilities but we often forget about the most important part - the content. Without good content the display is simply an expense, with it, it can be an income generator.

There are countless ways to reach your customers through digital signage. However, we wanted to provide a couple examples to break the spell that we should use the display to play a powerpoint. There are many better ways to structure content to attract attention, maintain that attention and help your customers retain the information.

Maximize the effectiveness of your Digital Signage and engage customers with creative, well designed content.

Once the futuristic backdrops of sci-fi movies, the flexible, user friendly technology of 3M Digital Signage can now hang in your lobby. Remember lugging huge televisions and monitors that weighed 100 pounds? Times have changed. Digital Signage using LCD monitors saves time, space, and energy and allows you to reach consumers through a variety of mediums; Flash, image files, audio and video. Digital Signage is so much more than just a Power Point display.

But this variety of display possibilities is only as effective as the content you place on it. Without good content the display is simply an expense. By integrating your existing marketing with creative, well designed content, Digital Signage can be an income generator.
theWEBcentric can help you create content that attracts attention, maintains attention and helps customers retain information.

This great technological tool is at your finger tips. We can show you how you use it. Here are a few examples.

 

exampleone

Add audio and remove your product references for a purpose driven brand approach. Add video to make it more engaging.

 

exampletwo

Make it fun. Support the brand. Animation.

 

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Digital Signage Tips

 

Digital Signage is all the craze. But, like most things, they only live up to the hype when properly executed. Correct execution is part science and part common sense. Below is the guide to get you going in the right direction.

 

COMMUNICATE TO THE RIGHT AUDIENCE
Make sure the messaging on your internal signage communicates to the customer in the building. Getting caught-up in your global messages is easy to do but effective marketing is all about targeting a specific audience. If the average age of your visiting customer...

 

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