Passion is a crazy thing. It can drive a person to madness or great success. I am sitting here at 2:12AM watching "Slumdog Millionaire." What many of my clients do not know is my diverse history. Contained in my past and hopefully in my future is my desire to make a feature film. I have tried. For 8 years I spent working on a black comedy titled "Desolation Games." In that period I worked with award winning feature film makers, had calls from many famous actors, Louis Gosette Jr. to Tom Waits. I also had harsh criticism from potential investors and Hollywood producers. I was told everything from "I was the most professions independent feature filmmaker" to" I would never get my film made" because it didn't touch on a social hot button topic.

I worked as a community trainer working with the physical and mentally disabled for Goodwill, I worked at a truck stop diner; I cleaned a Dairy Queen at 3am - all so I could fund my passion. I studied everything about independent film. I lived with my parents so I could fund my work. I borrowed money (all of which I paid back), I studied editing with an Emmy award winning editor Randy Davis and slept on a couch on the weekends at a friend's post production studio, Mosquito Post, downtown Minneapolis. I traveled to New York to meet with the producer of Saturday Night Live, to LA to meet with a great Art Director Carol Strober...

I knew what I needed artistically. I produced the most professional business plan for an independent film, according Danny Davito's production company, Jersey Films. However, in the end, my ability to build an artistically winning team, didn't matter. All that mattered was the money. Raising the money. Knowing people who could raise the money. But, no matter the steepness of the hill I had to climb I still tried.

What I learned from the experience is that I have to follow my passion. During the process of purring together my movie package, I discovered that my passion was not simply to direct, may passion is the packaging, the strategy, the art - the process of discovery. It isn't just about making a film.

I was in New York meeting with a production company owner. The guy was no slouch. At that time he was producing a movie with Ethan Hawk (this was when Ethan Hawk was still popular). We went to a sandwich shop around the corner from his office in uptown Manhattan. He told me that I needed to forget about the marketing strategy and be a bitchy artist. I can certainly be a bitchy artist, but, the strategy of marketing is a major part of what drives me.

Clients ask, "What makes theWEBcentric different?" The answer: passion.

I watch "Slumdog Millionaire" and I know the uphill battle the filmmaker went through to make their movie. But they succeeded because they were passionate.

Passion is undervalued in business.

What makes me different than the other "website developers", "marketing consultants", "firms", "designers"? Passion.

Businesses think they need the status quo. I don't.

People undervalue the strategy of marketing and brand. I don't.

I see the opportunity. I understand the process and I know what it takes to make it.

What is theWEBcentric made of? Passionate people like me. I have learned the Wagnerian approach to leadership does not work. What we do requires a team effort. I learned it takes "a village" (as Hillary Clinton would put it) to reach success. It is not easy. It is hard. But it is necessary in order to take it to the next level.

Isn't the "next level" where we want to be? Don't you want to be one of the stars? I do. TheWEBcentric offers that - the next level. Give us the opportunity. Don't give it away to a partner who is not passionate about what they do.