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KEEP THE FUTURE IN MIND
Frequent changes are the requirement of today's Marketing and Branding Model. The bad thing about proprietary technology is this: to make a change you are limited to the Content Management System (CMS) provided by the vendor. What is most important for your investment and marketing strategy is to ensure flexibility. With proprietary technology if you ever want to change vendors you must start from scratch. This approach translates into added expense (that could be placed into other marketing efforts) and your teams TIME - which I know CU Companies leaders do not have a lot of.

Marketing technology is not like your core system. Marketing with technology has to be flexible, responsive to change without pain and on YOUR terms. Proprietary technology is not.

Fear of Open Source drives misinformation and disinformation and is fueled by companies who base their entire business off of income from proprietary systems. Don't be fooled. Be informed!

Fill out the form to the right to recieve a copy of Mark Stone's article Is Open Source Secure?

"Is Open Source Secure?"
Mark Stone has made a career out of studying collaborative communities. As a university professor with a PhD in philosophy of science, he has studied and published on the disruptive community conditions that create scientific revolutions. More recent work has involved the open source community, as editor for Morgan Kaufmann Publishers covering operating systems and web technology, then as Executive Editor for Open Source at O'Reilly, and as the Editor-in-Chief of the Journal of Linux Technology. For the last six years he has worked with various dot-coms on tools for collaboration and online community building, including as part of the executive team managing top tier technology sites such as Slashdot (3.5 million page views per day served), and SourceForge.net (1 million registered users). As Director of Product Development for ManyOne Networks, he is currently working on the next evolution of online community, leveraging 3-D environments and new tools for knowledge management.